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王欣的出狱,互联网的焦虑

2018-2-10 10:41| 投稿: xiaotiger |来自: 互联网


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摘要: 文\孟永辉快播创始人王欣的出狱理所当然地成为刷爆朋友圈的热点事件,人们对于王欣出狱的期待或许已经超越了王欣本身。他所创立的快播在三年前是宅男的必备神器,同样是那个时代众多互联网产品中最值得期待的产品。 ...

文\孟永辉

快播创始人王欣的出狱理所当然地成为刷爆朋友圈的热点事件,人们对于王欣出狱的期待或许已经超越了王欣本身。他所创立的快播在三年前是宅男的必备神器,同样是那个时代众多互联网产品中最值得期待的产品。或许正是因为如此,人们才会对王欣的出狱有很多期待。当期待的成本超过了事件本身,那么这个事件就不能仅仅看做是一个事件,它更像是一种标签,一种后互联网时代的人们对于过往怀旧的标签。

三年前是一个互联网行业风生水起的时代。那个时候,互联网具有摧枯拉朽的力量能够将传统行业的诸多痛点横扫,并从根本上颠覆人们的认知。三年后是一个互联网大潮逐步退却的时代。在互联网时代近身肉搏后生存下来的胜利者们分享着来自那个时代的独特荣耀。资本加持、流量赋能、觊觎外部产业成为胜利者们在这个时代的规范动作。

王欣的出狱折射出人们对于一个时代标签的独家记忆,更加显示出人们在后互联网时代的某种焦虑。正是这种焦虑成分过多才最终让王欣的出狱超脱了这个事件本身。同三年前的APP不同,当前王欣和好友们谈及的已经是区块链、智能科技、短视频。

王欣的出狱与时代的落幕

互联网已然走远,迷茫在所难免。尽管我们经常拿互联网沦为一种基础设施来掩饰对互联网后时代的某种焦虑,但是,可以确定的是,互联网技术作为一种外部改造力量在对传统行业塑造、创新上所发挥的能量正在一步步减弱。阿里布局新零售、腾讯加持新技术、百度all in ai是这种现象最突出的表现。人们对于王欣的关注恰恰是对于互联网远去的缅怀,更是对当下发展方向迷茫的慰藉。

尽管有人会说当下的区块链技术、智能科技的火爆并不能说明当下行业当中人们的迷茫,但是这些技术尚处于一个相对较为萌芽的阶段则是一个不争的事实。尽管这些技术有望成为后互联网时代人们再次重燃改造传统行业以及“互联网+”行业的利刃,但是在这些技术尚未取得优化的前提下,开始大谈特谈这些技术将会给行业发展带来改变显然有些苍白无力。值得注意的是,正是人们在事物发展尚未成熟的情况下,不断强化对于这些事物的印象,恰恰反映了人们当下对于未来发展的某些迷茫与不安。

新技术、新模式有待落地,调整成为必然。尽管出现了AI、区块链技术、大数据技术等领先的技术,但是这些技术的应用尚存在很多的不确定性,这些技术能否真正与行业的发展产生融合,并持续赋能行业发展成为当下这些新技术亟待解决的问题。

同新技术的萌发一起出现的还有诸多新的模式,S2b模式、新中产、新消费等诸多模式同样与新技术同时出现,并不断印证着人们对于后互联网时代的判断。尽管阿里、腾讯、百度等互联网巨头们不断通过资本的加持来印证自己对于未来发展的某种判断,但是这些技术的落地以及调整决定了他们不会像互联网时代简单的市场布局和流量输送这么简单。

当技术与模式尚未定型的情况下,调整成为当下市场的主旋律。投身新技术、新模式的实践者的死亡死亡概率丝毫不比互联网时代小多少。无人货架市场的不断萎缩、共享单车的资本寒冬、AI市场的止步不前都是这一现象的直接体现。

简单的资本打法难以奏效,互联网思维的延续难以为继。同互联网时代的流量思维与平台逻辑一样,当前互联网行业的发展同样略显简单。资本加持基本上是互联网巨头们拥抱新技术最常规动作,无论是布局线下场景,还是强化对新技术创业公司的资本支持,他们都在想要做一件事,那就是通过最小、最简单的投入获得最大的收益。

同互联网时代的平台思维无法给行业带来真切的改变一样,后互联网时代的简单粗暴的资本加持同样难以取得好的效果。尽管当下互联网时代不断鼓吹新新技术、新模式,但是从根本上来看,这种操作方式基本属于互联网思维的延续,注定无法起到真正实质性的效果。

在互联网大潮退却的海岸,蓬勃的朝阳正在升腾,那一抹猩红下或许正是新时代酝酿的号角。互联网给的焦虑给人们带来的并不仅仅只是打法的混乱,必然的力量总是会将我们的思维与发展方式重新带入到一个全新的发展时代。未来已来之下,趋势成为推动发展的力量。观察趋势,总是能让我们获得勇敢前行的力量。

趋势之下,后互联网时代的必然在哪?

人们对于王欣出狱的关注折射出的是对于互联网时代的怀旧以及对于未来已来的另类关注。人们对于商业模式和未来发展的探索最终让后互联网时代变得不再寒冷,一些发展的必然总是能够给未来找到全新的发展方向。

去中心化是未来的必然,用户理所当然地应当成为核心。互联网时代真正做到以用户为核心的公司很少,大多数情况下以用户为核心仅仅沦为一种营销噱头出现在不同创业公司的BP里。流量集聚在大型平台上所引发的海量需求,这些需求借助互联网的手段和运作方式又无法满足所导致的焦虑,最终让很多用户需求最终沦为“调查样本”。以去中间化的互联网时代,缺少了用户的主动参与必然无法真正达成以用户为核心的目的。

进入后互联网时代,特别是随着新中产、新消费时代的来临,将以流量巨头为代表的中心地位逐步消弭,并让用户真正参与到实际运营以及产品运作过程当中成为很多公司必然要应对的课题。而区块链技术的出现、场景消费的兴起、智能科技的涌现都是用户逐步成为行业核心的重要表现。

当下出现的无人货架、千人千面的淘宝客户端、刷脸支付的逐步兴起正是用户正在成为未来发展核心的主要表现。随着未来更多技术加入到这场新消费、新中产的战役当中,用户的中心地位将真正确立,新的时代将就此开启。

行业本身改变将大于外部,一场深入骨髓的全新革命必将开启。互联网时代所带来的仅仅只是人们展示方式、推广方式、营销逻辑的改变,将传统行业生产出来的产品和服务搬到线下提供,其并没有改变行业本身,行业的运作逻辑和生产方式依然陈旧和落后,效率依然低下和无序,后互联网时代的行业本身改变或将超越外部,一场深入骨髓的全新革命必将开启。

在这个时代,机器成为产品与服务的提供者,人成为它们深度学习与模仿的对象;数据成为指导行业生产与发展的利器,生产无序且混乱的状态将得到终结。生产方式的改变将最终让行业本身发生改头换面的改变,推动行业发展不再仅仅只是简单的去中间化,从行业本身着手进行的改变将成主题;互联网时代积累的数据将会成为未来行业优化的能源和力量,数据对于行业的改造将会让产品生产“长上眼睛”……

以智能为主色调的新时代将会重启互联网时代的五彩斑斓。互联网时代是将尽可能多的传统行业从线下迁移到线上,从而改变人们传统的生活方式和消费方式。互联网所改变的仅仅只是行业的供给方式,行业本身的生产方式依然陈旧。未来,智能生产和智能供给将会开启后互联网时代的五彩斑斓,以智能为主色调的全新时代将会来临。

智能生产、智能运营、智能推荐、智能配、智能打印、智能家居……诸多与智能有关的行业与产业将会出现,而这些以智能为主题的词汇将会重新开启人们在互联网时代所经历的那场风花雪月的辉煌。当“智能”的标签贴满每一个行业,我们所经历的将会是一次比互联网时代更加瑰丽的大变革。

王欣的出狱折射出的是互联网的焦虑,然而未来确实一个值得期待的东西。当当下简单的发展逻辑无法延续互联网时代的辉煌,未来的必然或许能够给我们带来更多的能量。新时代的五彩斑斓正在招手,等待未来王欣们的或许是更加跌宕起伏的剧情。

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shareInfo: { shareUrl: https://m.toutiao.com/group/6520358805258109444/, abstract: 文\孟永辉快播创始人王欣的出狱理所当然地成为刷爆朋友圈的热点事件,人们对于王欣出狱的期待或许已经超越了王欣本身。

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